Released on = December 15, 2005, 7:19 am

Press Release Author = Rooftherm Roofing and Insulation Services

Industry = Small Business

Press Release Summary = Location is still the number factor influencing the price of
a house. But what is interesting is that recent surveys reveal that energy efficient
homes have now superseded factors such as friendly neighbours, large gardens and
kitchens in the buyer\'s list of desirable factors. As energy efficiency gets higher
in the list of buyer\'s preferences will an energy efficient home attract a price
premium when sold?

Press Release Body = More than 50% of buyers put location as the number one
influencing factor in their choice of a new home. Things like low crime rate, good
local amenities, road network and schools all influencing their decision of
location. And we all know \'good location\' homes sell at a price premium.

After location it traditionally used to be factors such as friendly neighbours,
large gardens and fitted kitchens that weighed heavily in the buyer\'s mind for
choosing a home. But what is surprising in recent surveys during 2005 is that these
factors are now playing second fiddle to low energy use homes. Energy efficient
homes continue to climb the most desirable feature list. Nearly 50% of survey
respondees now report that it is energy saving features such as good insulation and
efficient heating systems that weighs more heavily on their mind once they have
settled on location. And interestingly, green features are climbing strongly in the
list of buyers\' preferences with almost 20% of house buyers. Saving the world for
future generations is it seems a growing factor in a house buyer\'s decision making
process.

Installing energy saving products like polyurethane spray foam insulation, cavity
wall insulation and efficient condensing boilers not only helps reduce green house
gases such as carbon dioxide, they also make the home more comfortable and more
attractive to future buyers. It will be interesting to see what sort of a price
premium that leads to given that home energy efficiency is climbing the list of
house buyers\' influences.

Polyurethane spray foam roof insulation is one of the most effective ways to reduce
heating bills in both new and older homes and can save up to 70% of the heat being
lost from the roof. Polyurethane is the best insulator and though still relatively
unknown, Rooftherm (www.rooftherm.co.uk) urge all insulation installers to continue
to educate and promote this product to their customers. Not only will the home owner
see direct and immediate benefits, a more comfortable home, lower heating costs, but
they will see the benefit when they come to sell their home when well insulated
homes sell at a price premium as energy efficient homes rise up the buyer\'s list of
preferences.

Notes:
For further information contact:
Andrew Mullins Email: andy@rooftherm.co.uk
Rooftherm: http://www.rooftherm.co.uk

Web Site = http://www.rooftherm.co.uk

Contact Details = Andrew Mullins